Launch: How To Get Into The Cannabis Industry is an intense business education and networking program designed to accelerate entrepreneurs into the billion dollar cannabis industry.

Launch is composed of two and a half days of seminars by established Colorado cannabis business owners.  The seminars are designed to deliver concise and detailed information on all aspects of the business of cannabis.

The two networking dinners and one dinner event introduces you to a variety of owners’ views, perspectives and experiences. Our goal is to give entrepreneurs a realistic look into a functioning cannabis industry and economy.

Classes are limited to 15 participants. 

How To Get Into The Cannabis Industry

Rooms are single occupancy with a king bed. If you are traveling with a partner or friend two queen beds are available upon request.

Launch does have a Partner Package that includes:

Friday night’s networking dinner

Saturday dinner at Jezebel’s Southern Bistro with industry leaders

Sunday dinner at Racines with industry leaders followed by Dabs 101

Monday brunch and Interpening: The Art of  Sommelier

Each guest room has a Welcome to Colorado Gift Bag, with everything you need. The room is stocked with Starbucks coffee, water, cookies, microwave popcorn, and Hammonds’ candy bars.

Friday night you will attend a networking dinner with speakers from the cannabis community. You will have an opportunity to meet people from the Colorado business, activist, media and patient communities.

Saturday a breakfast buffet is served from 6:00-7:00. Classes begin at 8:00 (5:00) in a dispensary and grow. Lunch and snacks are provided.  Limo picks you up at 5:00 for dinner with industry leaders is 7:00

Sunday classes begin at 8:00. Breakfast buffet is served from 6:00-8:00. Continental breakfast is served throughout the morning.  Smoke breaks are provided and there are always snacks and water in the classroom. To utilize every educational opportunity lunch includes a speaker. Dinner with industry leaders is at Racine’s. The evening includes a visit to a 420 social club and a hands on lesson in the growing trend of Dabbing.

Monday morning wraps up your “fast track into the cannabis industry” with brunch followed by Interpening: Art of the Cannabis Sommelier.

The Launch Package DOES NOT include transportation to and from Denver, transportation to and from the airport or room service. (Hotel is 15 miles from Denver International Airport)


Launch: How To Get Into The Cannabis Industry Itinerary

Friday 

Hotel Check in 3:00

6:00 pm Meet & Greet

7:00 pm Women’s Cannabis Chamber of Commerce Industry Networking Event

Limo to and from all events, classes, and dinners. The limo is stocked with water, sodas, and snacks.

Your concierge is Dawn Blackman.


Saturday 

8:00 am – 5:00 pm Course by Medicine Man Technologies 

Current Industry Outlook

  • Market share trending and what to expect in your State
  • Competitive Influencers
  • Supply and Demand Influencers
  • Banking Environment
  • State and Federal Laws
  • Recent State Application filings and experiences (Maryland, Illinois, New York, Nevada)

Cannabis Industry Tax

  • State, Local, Sales, Use, Federal, and 280E.

What Cannabis Business is Best for You?

  • Cultivation
  • Medical Dispensary
  • Recreational Dispensary
  • Production / Extractions / Edibles
  • Laboratory Testing and Quality Assurance
  • Professional Services
  • Supply Chain Partners
  • Public / State Service Providers

How To:

  • Assemble an initial set of assumptions underpinned to experience and data as available (market metric potentials)
  • Assemble adequate capital commitments and the value underpinnings of equity
  • Assemble the right management team based upon the variables of funding and industry experience
  • Develop a consumer outlook and production plan to underpin your real estate and funding decisions based upon your initial assumptions of market metric potentials
  • Understand the local landscape as it relates to rules, regulations, and your application process
  • Gather competitive intelligence related to your competition as well as a broad spectrum of costs
  • Set up a pro forma (budget) for all aspects of the business including pre-application, application, execution on facilities completion, pre-opening, and operational phases of your run-up to your first sale (income statement format)
  • Develop a comprehensive capital investment plan and master budget for the completion of your facilities including the integration of timelines related to all aspects of the business
  • Evaluate site selection in consideration of a lease or owned building location including the performance of due diligence
  • Set up a comprehensive business plan that includes all elements as specified in the license document
  • Manage the application process effectively once you have all of your elements assembled
  • Understand timelines and management of expectations that will be critical for all aspects of the project
  • Utilize project management best practices through opening generally involving all of the above and performance to plan management
  • Internal Plan Elements profile; genetics, cultivation, batching, quality control, security, community impact, compliance, etc.
  • External Plan Elements profile; State application process, real estate, staffing, etc.
  • Financial Plan Elements profile; pre-application expenses, capital deployment, operations outlook, investors and investor preferences, etc.
  • Market Assumptions
  • Resource Acquisition Planning
  • Ownership Requirements
  • Market share trending and what to expect in your State
  • Competitive Influencers
  • Supply and Demand Influencers
  • Banking Environment
  • State and Federal Laws
  • Recent State Application filings and experiences (Maryland, Illinois, New York, Nevada)
  • Cultivation
  • Medical Dispensary
  • Recreational Dispensary
  • Production / Extractions / Edibles
  • Laboratory Testing and Quality Assurance
  • Professional Services
  • Supply Chain Partners
  • Public / State Service Providers

5:00 – 6:00

Limo will pick you up from Medicine Man.

6:00 – 8:00

Dinner at Jezebel’s Southern Bistro


Sunday 

6:00 – 8:00 Breakfast Buffet Continental Breakfast, Water and Snacks in the classroom.

8:00 – 10:00  Starting an Edible Company presented by Jessica Ruybal

  • Product Development
  • Regulations
  • Packaging
  • Marketing
  • Sales

10:00 – 12:00MIP – Marijuana Infusement Product presented by Amber Wick

  • State Laws & Applications including fees and timelines
  • Site selection, building modifications verus new construction
  • Build out, permits, inspections, layout, equipment, forms
  • Grow or Outsource
  • Market fluctuation for products
  • Capital
  • Staffing (including R&D)
  • Solvent verus Solventless
  • Machining & Training
  • Product: What is the end goal. Only your products or contract for others. Concentrates for dabbing. Oils. Topical. Tinctures.
  • SOP & Compliance
  • Label – set the bar high. Get it right the first time
  • Delivery
  • Sales

12:00 – 1:00 Lunch & Lecture

Cannabis Testing Lecture presented by The Good Lab  Teri Robnett and Greg Duran

1:00 – 2:30 Securing Money for Cannabis Businesses presented by Scott Jordan

  • How to plan, prepare and present your financials to a lender.
  • What lenders look for to qualify a borrower.
  • When is it appropriate to use debt and the various types of debt available.
 

MARKETING

2:30 – 3:00 Marketing Options for Cannabis Businesses presented by Addison Morris

  • Social Media marketing guidelines
  • Free listings
  • Print Ads
  • Sponsoring events
  • Apps
 

3:00 – 4:00 Branding for the Cannabis Consumber and Busniesses  presented by Jennifer Gray

  • How to develop a logo and image.
  • What your brand says about your business.
  • How to utilize branding effectively.

 4:00 – 5:00 How to use Facebook, Twitter, and Influencers Marketing To Grow Your Business

 presented by Jen Illescas

Social media has changed the way businesses interact with their current and future customers. Facebook has more than 1.5 billion monthly active users and most of those users use the platform daily. Twitter has more than 320 million total users and is a platform that media influencers use to break the news. In this class, you will learn how to use Facebook and Twitter to grow your audience online and start to understand why brands continue to use advocates and social influencers to improve their online presence and engagement.

  •  Social trends
  • Who is using Facebook and Twitter
  • How to set-up a business page on both platforms
  • How to attract new customers and promote your business using paid ads and leveraging media influencers
  • How to create engaging social content and a content plan that has a purpose
  • How to use analytics to optimize your strategy

 

6:00 – 7:00 Limo

7:00 – 8:00 Dinner at Racines

Limo tour of Denver’s Green Mile

greenmile-bloomberg

The legalization of recreational marijuana has created quite the stir here in Colorado. No place has witnessed this noticeable “stir” more than on Broadway Boulevard’s, aptly named, Denver’s Green Mile. This area, also known to some as Broadsterdam, is peppered with medical and recreational dispensaries on every corner, and if you’re looking to experience the full array of Colorado’s dispensary experiences, then this area should be your starting point. Dope Directory

8:30 – 10:30 Dabbing 101

Dabs 101 is a hands on class in types of dabs and paraphernalia used. Dabs are concentrated doses of cannabis that are made by extracting THC and other cannabinoids using a solvent like butane or carbon dioxide, resulting in sticky oils also commonly referred to as wax, shatter, budder, and butane hash oil (BHO). Dabs is a market experiencing rapid growth.


Monday

8:00 – 9:00 Brunch

9:00 – 1:00  Interpening: The Art of the Sommelier 

presented by Max Montrose, Trichome Institute

Interpening™ is a method used to identify and understand cannabis variety, based oninterpreting the plant’s terpenes and flower structure. Scientifically speaking, terpenes are evaporating molecular hydrocarbon chains that produce scent. Terpenes produce aromas that distinguish the cannabis plant variety. Together, identifying both terpenes and flower structure will help you predict cannabis variety and the effect that you can expect the cannabis to have on you. Interpening™ also teaches how to assess the quality of the flower, allowing a user to determine whether it is an unacceptable, acceptable, or the highest quality product.

The Trichome Institute Interpening Training includes details about:

  • Why and how strain names are made up and unreliable
  • Cannabis plant biological structure and native geography
  • Cannabis quality control, variety types and their various effects
  • The process of Interpening™

Hotel Check Out is 2:00 pm


September 16, 17, 18, 19 

Launch: How To Get In The Cannabis Industry

Launch: How To Get Into The Cannabis IndustryConfirmation email contains: contact numbers for Addison Morris and Dawn Blackman, menus, industry dinner guest profiles, consumption guidelines and regulations.

Full refund if canceled before Sept. 1. 75% refund if canceled after Sept. 1.

October 14, 15, 16, 17 Launch: How To Get Into The Cannabis Industry

Confirmation email contains: contact numbers for Addison Morris and Dawn Blackman, menus, industry dinner guest profiles, consumption guidelines and regulations.

Full refund if canceled before Oct 1. 75% refund if canceled after Oct. 1.


November 18, 19, 20, 21

November 18, 19, 20, 21 Launch: How To Get Into The Cannabis Industry Confirmation email contains: contact numbers for Addison Morris and Dawn Blackman, menus, industry dinner guest profiles, consumption guidelines and regulations.

Full refund if canceled before Nov 1. 75% refund if canceled after Nov 1.


December 2, 3,  4, 5

 Launch: How To Get Into The Cannabis Industry Confirmation email contains: contact numbers for Addison Morris and Dawn Blackman, menus, industry dinner guest profiles, consumption guidelines and regulations.

Full refund if canceled before Nov 21. 75% refund if canceled after Nov. 21.