stoner stereotypes

Stoner Stereotypes Do Not Apply to Today’s Cannabis Consumer

Posted on Posted in Marijuana Business News

Today’s cannabis consumers see themselves as healthy, active and engaged members of society, contradicting the stoner stereotypes.

Legalization activists often say that marijuana should be regulated like alcohol, but today’s cannabis consumers don’t appreciate the comparison. To them, marijuana isn’t a vice — it’s part of a wellness regimen.

That’s what 90 percent of consumers said in a recent poll conducted by Miner & Co. Studio, who reached out to 800 consumers and asked for their opinions of marijuana. The vast majority said they consider marijuana part of their “wellness program” — like dieting, exercise and yoga — not a vice like alcohol or cigarettes.

Based on survey responses, they are:

 – 30 years old on average

 – 65% male; 35% female

 – 65% have a household income of $75K or more

 – 84% employed full-time

 – 63% married or living with a significant other

 – 42% parents of children <18

 – 49% Democrat; 45% Republican​

Around 95 percent of respondents said cannabis helps them enjoy aspects of everyday life, not avoid them.  84 percent of them have full-time jobs that contribute to their average household income of around $75K.

The vast majority (88 percent) said they consider themselves part of a new cannabis culture and do not identify with the old. That means the media and politicians need to change the way they represent consumers or they’ll risk alienating the cannabis demographic by perpetuating stoner stereotypes. 

Reference articles: Civilized.com written by James McClure and Miner & Co.

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