Today’s cannabis consumers see themselves as healthy, active and engaged members of society, contradicting the stoner stereotypes.
Legalization activists often say that marijuana should be regulated like alcohol, but today’s cannabis consumers don’t appreciate the comparison. To them, marijuana isn’t a vice — it’s part of a wellness regimen.
That’s what 90 percent of consumers said in a recent poll conducted by Miner & Co. Studio, who reached out to 800 consumers and asked for their opinions of marijuana. The vast majority said they consider marijuana part of their “wellness program” — like dieting, exercise and yoga — not a vice like alcohol or cigarettes.
Based on survey responses, they are:
– 30 years old on average
– 65% male; 35% female
– 65% have a household income of $75K or more
– 84% employed full-time
– 63% married or living with a significant other
– 42% parents of children <18
– 49% Democrat; 45% Republican
Around 95 percent of respondents said cannabis helps them enjoy aspects of everyday life, not avoid them. 84 percent of them have full-time jobs that contribute to their average household income of around $75K.
The vast majority (88 percent) said they consider themselves part of a new cannabis culture and do not identify with the old. That means the media and politicians need to change the way they represent consumers or they’ll risk alienating the cannabis demographic by perpetuating stoner stereotypes.
Reference articles: Civilized.com written by James McClure and Miner & Co.
Colorado Rocky Mountain HIGH Tours’ Ultimate Marijuana VIP Tour Includes: Commercial Grow, Concentrate Extractor tour, Dabs 101 (alternative consumption methods), Dispensary shopping. Glass shop and glass blowing demo, Smoker’s Gift Bag, VIP Pass to Smoke Lounges. Pueblo, Colorado
All tours are limited to 12 guests. Two Cannabis Concierge accompanies all tours. Limo stocked with non-alcoholic beverages.
Blazin Bud Run is a three- dispensaries shopping trip to Pueblo in a limo party bus.
Fine Cuisine Cannabis Tour premiering Saturday, December 9th, Colorado Springs
Grub, Suds, Bud & Brewery Tour premiering Saturday, December 16th, Colorado Springs
Sweet Jane’s Sunday Brunch. Enjoy Sunday Brunch with a touch of Colorado Cannabis & Class. Sweet Jane’s Sunday Brunch includes Cannabis Cocktails and both infused and non-infused brunch dishes.